Make Holidays Greener – Beach Cleanup & Tree Planting Campaign


“We do not inherit the earth from our ancestors, we borrow it from our children.”

As part of The Sun Siyam Iru Fushi’s continued dedication to the global efforts of beach and marine conservation, this past Monday (29th August, 2016) saw the resort’s team coordinate staff members and guests to contribute to ‘Make Holidays Greener’ beach cleanup and tree planting campaign. Focusing on the island beach and sea front areas, over 80 guests, hotel employees and management staff gathered for the afternoon to collect waste, clean the shores and plant trees.


Make Holidays Greener is a campaign led by ABTA, with support from Travelife and industry charity, The Travel Foundation and TUI. It aims to help holidaymakers learn more about greener holidays and to encourage those working in the travel industry to get involved.

Commenting on the event, Ahmed Rifau, Director of Operation at The Sun Siyam Iru Fushi said, “We are delighted to have had the chance to once again be a part of such a substantial environmental event. This is just one of the ways in which we continuously try to support both global environmental initiatives and local campaigns through our sustained CSR programme and dedicated committee.”



Ahmed Rifau and Tanja Pien

“Cleaner, greener beaches are important for tourism, coastal communities and wildlife such as sea turtles too. We also want to raise awareness of the amount of plastic entering the earth’s oceans”, said Tanja Pien, a representative from TUI who helped arrange the campaign. “Tourism can provide the means and motivation to keep beaches and seas clean and healthy, plus it can support coastal communities around the world.”


The event ended with a collection of over 60kg of trash consisting of cigarette ends, bottles, plastic items, bottle caps and dead corals. 30 trees were also planted to commemorate the event. An educational session was followed to all children, to raise awareness on preserving and engaging in sustainable activities.

The Sun Siyam Iru Fushi remains committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders.  In striving to be a leader in corporate citizenship and sustainable development, a CSR focused team drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees.


 Did you know?

  • Turtles mistake plastic bags for jellyfish and eat them. The bags block their stomachs, often leading to death from starvation. A high proportion (about 50 to 80%) of sea turtles found dead are known to have ingested marine debris.
  • Seabirds mistake floating plastic litter for food. More than 90% of fulmars found dead around the North Sea have plastic in their stomachs.
  • It is estimated that on average there are more than 13,000 pieces of plastic litter floating on every square kilometre of ocean. It can be found in all the world’s oceans, including those in polar regions.
  • Litter disposal and accumulation in the marine environment is one of the fastest growing threats to the health of the world’s oceans, with an estimated 6.4m tonnes of litter entering the oceans each year.
  • Plastic never biodegrades. It breaks down into small pieces but does not disappear.
  • Microplastic particles are now found inside filter feeding animals and among sand grains on our beaches.
  • Some areas of ocean contain six times more microscopic plastic particles than plankton.
  • The ocean supplies much of the air that we breathe, the food we eat and the water we drink.
  • Cigarette butts are the most common litter found on a beach. Butts are made from a type of plastic (not natural fibres) so can take years to degrade and, when they do so, they release harmful toxins into the environment.
  • At least 267 different species are known to have suffered from entanglement in or ingestion of marine debris including seabirds, turtles, seals, sea lions, whales and fish.



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